There's always more to the story.
You've given your agents tools, training, leads, and support. Some leave for the next big promise. Others stay and barely produce. The Rooted Leader Method is a training program for the people who lead agents. An owner brings it into the brokerage, or a team leader brings it to a team.
You've given your agents everything they could possibly need. Some leave for the next big promise. Others stay and barely produce. After a while, it starts to feel like you're being taken advantage of.
You coach harder, follow up more, and hold people accountable. Some agents respond. Others pull away, and you can't tell whether they need more support or aren't the right fit.
The agent who stopped producing, the leads nobody works, the good person who left… they look like separate problems. They usually aren't.
I find what's underneath them, show you how the pieces connect, and work alongside you to address it at the root.
I come in from the outside, so people tell me what they'd never tell the person they report to. I've sold real estate, coached agents, and managed brokerages, so I know what each seat can't see from where it sits.
Read more in Ideas & Observations →First, I get to know your team: your people, how you lead, and where things are breaking down. Then I work with you and your managers on your real agents and situations, and stay on month to month as it takes hold.
What's really underneath an agent's behavior, so you know whether to lean in or let go.
You're having the conversations, setting the goals, and following up. Some agents pull further away, and the harder you push, the worse it gets. The approach most of the industry teaches often sets off the very thing keeping an agent stuck.
More activity and more accountability treat what shows up on the surface. We look at what's driving it, so the coaching actually lands.
Right now the leader may be pushing for production, the coach for activity, and the agent for something nobody's asked them about. We get everyone working together around what each agent is actually building, and why.
The bigger a team gets, the easier it is for the agents who need attention most to go unnoticed. We put structures in place so every agent stays connected, without it all depending on you.
Leaders and coaches in this industry were taught to coach, and much of what they were taught produces the opposite of the intended effect. Traditional methods trigger the very behaviors they're meant to correct. When that happens, the industry assumes the agent doesn't want it badly enough and may be in the wrong industry.
My teaching starts from the agent's psychology. Agents are often not unwilling. They aren't understood, and they aren't being taught in a way they can receive. The Rooted Leader Method teaches leaders to see that difference and to coach from it.
It's built for team leaders, managers, and coaches, including the productivity coaches who work inside your offices. An owner brings it into the brokerage for the people who lead agents, and a team leader can implement it for a team.
The program includes an ongoing membership, month to month, led by me. Leaders bring their problems to live trainings and troubleshooting sessions and workshop them together.
The value isn't a sequence of new topics. It's having me alongside your leaders while they work with their real agents and their real situations.
Point an agent who's stuck toward the Rooted Agent Method, starting with the free Rooted Reset.
Your agents work through the method together, with group calls and a community just for your team.
One topic, taught live to your team, so everyone leaves with the same language and carries it into how you work together.
"I want to double, then double my business again… She's intuitive, insightful and has a strong understanding of this market space. Her delivery is calm yet direct with well thought out reason."
"Angela was a pleasure to work with and helped us get our real estate business off the ground again. We would hire her again in a heartbeat."
"She has a patient but firm approach that helps to always push you to the next level of productivity… I promise you will greatly benefit from Angela's expertise and guidance."
"Angela has a thorough understanding of the real estate industry and understands not only how real estate agents think but also today's buyers and sellers."
Your team has its own version of this story.
Most leaders were taught to coach the symptom. That was never your failing.